Los Angeles is more than just a city—it’s home. It’s where HOPWTR was born, where our team works hard to bring refreshing, hoppy, non-alcoholic beverages to life, and where we’re inspired every day by the energy and resilience of this incredible community. So when devastating wildfires tore through LA, destroying homes, displacing families, and putting immense strain on first responders, we knew we had to step up.
Leading by example, HOPWTR CEO Jordan Bass has reduced his salary to just $1, donating the rest to organizations like All Hands and Hearts providing relief to fire victims and supporting firefighters on the front lines. But this isn’t just about one person—it’s about doing what’s right as a brand, as a business, and as people who care deeply about the city we call home.
Standing with LA: How HOPWTR Is Giving Back
At HOPWTR, we believe in more than just great drinks—we believe in supporting our community in times of need. In addition to Jordan’s personal commitment, we’ve mobilized efforts across our team to provide meaningful aid to those affected by the fires.
Donating Thousands of Cans to First Responders and Fire Victims
Firefighters and first responders have been working around the clock, risking their lives to contain the blazes and protect neighborhoods. We’re doing what we can to keep them hydrated and energized by donating thousands of cans of HOPWTR directly to fire stations and relief centers. These men and women are true heroes, and we’re honored to support them in any way possible.
Additionally, we’ve been working with local shelters and aid organizations to distribute HOPWTR to those who have been displaced. It’s a small gesture, but in times of crisis, even the little things—like a cold, refreshing drink—can offer a moment of relief and comfort.
Why This Matters
Natural disasters don’t just destroy buildings—they uproot lives. Families are left without homes, small businesses struggle to recover, and entire communities are forced to rebuild from the ground up. The effects of these fires will be felt long after the flames are out, which is why we’re committed to providing ongoing support.
This is personal. Jordan’s decision to donate his salary isn’t about headlines—it’s about action. It’s about making sure that the people of LA know they’re not alone and that their city has their back.
How You Can Help
If you want to join us in supporting fire relief efforts, here are a few ways you can make an impact:
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Donate to local organizations: We are partnering with All Hands and Hearts to donate clean drinking water as part of their wildfire relief efforts. You can support that effort by donating here. However there are plenty of other opportunities to support - groups like the LA Fire Department Foundation and the Red Cross are providing direct assistance to those in need.
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Support local businesses: Many small businesses have been affected by the fires. Choosing to shop locally can help them get back on their feet.
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Spread awareness: Even sharing information about relief efforts on social media can help connect people in need with the right resources.
Looking Ahead
The road to recovery won’t be easy, but LA is strong. As a brand rooted in this city, we’re committed to continuing our efforts for as long as it takes. We’re grateful for the first responders, volunteers, and community leaders who are working tirelessly to rebuild.
To everyone affected by the fires: we see you, we support you, and we’re here for you.
From all of us at HOPWTR, stay safe, stay strong, and know that your city—and your community—has your back.