Get Up To No Good

By  Lily Badger - Mar 7, 2022

Get Up To No Good

Let’s imagine someone answers you with what might be the most dreaded two-letter word imaginable: “No.” How did that make you feel? Did it stop you in your tracks like it’s meant to? Maybe you got disappointed or upset — not the positive response you were hoping for.

Since we know being told “no” feels, well, not great, it makes sense that saying it can sometimes be really difficult. It’s hard to feel like you’re letting someone down or are the bearer of bad news. Life is full of all kinds of expectations that can make saying “yes” an easier route. But if you’re anything like us, saying “yes” when you don’t mean it rarely leaves you satisfied. 

And so, with the launch of our new Up To No Good campaign, we’re here to remind you of the positive power of “No.” 

When you say “no” to something, you’re giving yourself the freedom to spend your time doing the things you really love. You’re setting boundaries. You’re giving yourself space and time. You know, that whole oxygen mask on a plane thing — it’s near impossible to completely care for others before you care for yourself.

Saying “no” is a declaration of self-care. It’s permission to live your life boldly and on your own terms. Just showing up as you are … and going for the things that truly matter. Saying “no” can even lead to discovering new opportunities. To see. To hear. To feel.

HOP WTR embraces the positive power of “no.” Our sparkling hop water — full of flavor and packed with mood-boosting benefits — is crafted with no alcohol, no calories, no carbs, no sugar. It’s gluten-free and non-GMO, too. All so you never have to choose between having fun or missing out. 

Was it easy for us to say “no” to all that? NO! Was it worth it? Absolutely. Being The Healthy Way To Hops is what matters to us. It’s what makes us, us. And there’s no better feeling than being true to our mission.

You can feel the same. Simply pledge to do you, too.

Here’s to saying “no” when you need to, so you can live life to the fullest.

Now go out there, and #GetUpToNoGood.

Lily Badger, Vice President of Marketing at HOP WTR

See the Campaign